Tuesday, November 16, 2010

When AdSense Goes AWOL

No matter how hard you work to optimize your page, there are going to be times when Google just can’t figure out which AdSense ad to deliver, so it defaults to delivering a PSA (Public Service Ad) instead.

Now I don’t have any problem with charities, but I give to the ones that I choose to give to. Since I don’t have a non-profit license of my own, the goal of my web site is to make money and I depend on Google AdSense revenues to help pay my bills. Someday I want it to fund my retirement as well, so I can’t afford to have non-revenue PSAs showing up on my site.

The good news is the Google understands the human’s basic greedy nature, so it provides us with an alternative to donating our precious web real estate to charitable organizations. That alternative is known as AdSense Alternate Ads.

As strange as it seems, this feature allows you to let Google competitors into your site. Don’t worry, Google is allowing it with their eyes wide open. They even tell you how to set up the alternate ad code to work on your site and they let you do it right in your AdSense control panel.

Once you add the code to your site, Google will pull ads from whatever service you defined rather than serve a PSA. Google will do that even if those ads are coming from Yahoo, or Overture, or your grandmother’s attic.

This goes a long way towards ensuring that you never lose an opportunity to monetize a visitor’s time spent on your site. How nice it is of Google to gives us that opportunity.

Who do you choose?

Ah, now that’s the big question. Most people head straight for Overture or Yahoo, but there are other fish in the sea worth considering. In fact, some of these fish make their living almost solely by serving replacement ads for PSAs. Run this search (http://www.google.com/search?client=firefox-a&rls=org.mozilla:en-US:official_s&hl=en&q=google+psa+alternatives&btnG=Google+Search) on Google and you’ll have plenty of options to choose from.

Why bother?

Sometimes Google doesn’t have any ads in its inventory to match your site’s keywords. Sometimes Google gets confused and can’t figure out which ads to deliver, so it grabs a PSA ad.

Google also has a not-so-readily-available list of what it calls “stop words”. When the Google AdSense spiders detect these words on your page they automatically trigger PSAs. Some of the more commonly known words include severe profanity (think: George Carlin’s 7 Words You Can’t Say on T.V), as well as other words which may very be quite legitimate for your site such as pharmaceutical, drugs, death, dying, abortion, and the list goes on and on. At least we THINK that it goes on and on but no one really knows for sure outside of a trusted few Google staffers.

But no matter what the reason, you don’t want non-revenue ads running on your site. There’s no excuse when Google makes it so easy to keep the revenue flowing.

Saturday, November 13, 2010

7 Tips For Creating Sites That Make Money

Having a Google AdSense site is a great way to make money. And to create an AdSense site, all you have to do is have a Google AdSense account (which is free), a website or a blog (which is free), and some articles (which are free if you write them yourself). Once you get your site up and running, the AdSense ads will be targeted to your content.

Therefore, those looking for your content will come by, read your articles, and have a high probability of being interested in the targeted ads. Every time someone clicks an ad, you get paid! That is, as long as you have designed your site to maximize AdSense clickthroughs!

Let's look at seven tips for creating AdSense sites that create money.

#1: Keyword Density

Before you place ads on your site, be sure your keyword density is good. You will want to be sure that the right kinds of ads are placed on your site. A free way to determine what the ads will look like on your site is to go to http://www.resultsgenerator.com/adsense/ and type in your keywords. You will then be able to see exactly what ads would show on your site.

If you don't like what you see, then you know that you need to make changes to your keywords! You can get keyword suggestions from Results Generator from Overture or from the free trial version of Word Tracker.

#2: Focused

Not only will the ads be based on your keywords, but they will also be based on your content. You definitely want your keywords and your content to match as closely as possible.

#3: Write Often

The more information you have the better. Why? Because the more content you have, the more visitors you get. Many people suggest that you write a new article every day since no one wants to come back to your site to find the same old messages!

#4: Choose The Right Format

AdSense allows you to choose many different ad formats. Research has shown that wider ads are more successful. The top three formats are:

" 336x280 large rectangle
" 300x250 medium rectangle
" 160x600 wide skyscraper

Additionally, the 468x15 horizontal ad link under the navigation bar is also a good bet.

#5: Color Counts

You have the option to create a Google AdSense ad in any color of your choice. The best thing to do is to make your ad blend well with your site color scheme. You should make the border color and the background color the same color as your web site. You will want your text color to either be black or the color of your main content.

When creating your Google AdSense ads it is recommended to use the color scheme and style of your website so that the ads blend in well. Ads without background color and borders perfom better than ads within borders with background color.

#6: Position Counts, Too

It is well known that visitors to a website scan the site to determine if it is worth reading. You definitely want them to see and scan your AdSense ads. Therefore, the best place to put them is in the top left part of your page or directly under your headlines.

#7: Increase The Number

AdSense allows you to use up to three AdSense units on a page, two AdSense search boxes, and one unit of ad links. Using all that you can increases the chances of earning money.

Keep these seven tips in mind when creating your AdSense site and you will find that your clickthrough rates increase, thus increasing your money making potential.

4 Steps to eBay Affiliate Success

Getting started with the eBay affiliate program is as simple as 4 easy
steps. eBay knows you have a business to run, so they have created a step-by-step guide to see you down the road of success. With the eBay Affiliate Program, you could bring in an extra $25,000 a month, as well as gain access to many tools and strategies that will optimize the working of your website, its effectiveness with search engines and on the Web in general. Getting started in a successful venture has never been so easy.

Step# 1

To register for the eBay Affiliate Program simply to go http://affiliates.ebay.com/ and do a little research. When you have seen the unlimited opportunities for success that the eBay Affiliate program affords its members, you will next want to click on the ‘API Program Join Now’ button. At this point you will be prompted to select the platform you would like to join with. The platform you choose will influence the tier and type of business your eBay Affiliate Status becomes. Each platform offers unique advantages, and should be considered carefully. Once you have selected your program platform, simply click the Join Now button for that particular platform.

Step# 2

After you have completed your application, the eBay Affiliate network you
choose will send you an email with your login details and instructions on getting started. The application process itself is easy, and simply requires some information about your business. This information helps eBay optimize the tools and guidelines they provide you for your success. The application takes only a few minutes, and is not sold to competitors. The Affiliate network you chose will be in touch with your personal information and you can get started with your successful new venture.

Step# 3

Once you have received your password and login information, you can proceed to the affiliate network site http://affiliates.ebay.com/tools/ to find eBay banners, text links, and search boxes. This website offers detailed tracking statistics. The tracking statistics will help you see which products and companies are performing best. This information will help guide you as you develop your affiliation with eBay, and will enable you to make the best decisions for your website’s performance.

Step# 4

The last step to success with the eBay Affiliate Program is to further grow
your eBay strategy using the affiliate website and all of its many features.
The affiliate website will not only get you started down your road to success with eBay, but they will provide you with invaluable tools to maximize your strategy. These tools and kits will help you transition into the affiliate member you want to be, and will continue to keep you updated so you stay current with trends and technology.

These 4 easy steps take you from learning about the eBay Affiliate Program, to being a super successful eBay affiliate. 

hot area for Adsense page

Heat maps are clear representations of web pages with coloured hot spots depicting alive areas. These hot spots represent the locations of the page which accept the a lot of absorption from the animal eye. Agnate to acclimate satellites, the brighter red/orange colours are the a lot of alive areas and should be an Adsense publishers bulk one best for ad placement.

At accelerated account we accept complete our own calefaction map for our Adsense page:

From the calefaction map you can see that the hot spots are mainly the top left, average top and larboard panel. The appropriate cavalcade does accept a fair bulk of absorption but mainly because it contains the abyssal links for our site.

Placing the Adsense in the top centre of the awning is one of the arch ad adjustment areas. You should not put ads such as banners at the far top of the awning because they are about consistently disregarded forth with the website logo. Addition acceptable Adsense adjustment is to blanket the ad about the agreeable in the middle/centre of the screen. This breadth charcoal a focus point for the majority of web sites.

If you accept apprehend our added Optimization area on Ad Adjustment you will see agnate trends with the Calefaction Maps apparent here. The top larboard of the awning is one of the a lot of alive areas, followed by the capital agreeable on the page. Depending if a user is absorbed in your agreeable their absorption will alluvion added down the page and achromatize out. If the agreeable on your page is acceptable again the calefaction map charcoal able until the end of the article. This is addition abode area publishers should accede agreement an ad.

Google accept aswell appear their actual own calefaction map to advice you adjudge on the best ad placements. You can see a ample appearance of the calefaction map here:

Google Calefaction Map

Why should I use a calefaction map?

Heat maps are apparently the arch apparatus for any Adsense publisher. Accepting the optimal Adsense adjustment agency you're potentially accepting the best Adsense earnings. Some companies do accommodate a calefaction map account area you can pay a baby fee and they will accommodate calefaction maps for your site. These are able-bodied account a try if you are austere about earning money from Adsense. You will aswell charge a fair bulk of web cartage to accomplish any use of calefaction maps for Adsesnse. At the end of the day CTR is alone a bulk and its your web cartage that decides absolute earnings.

Adsense Tricks for Higher Profit

Lots of humans say to accomplish your ads alloy in. However, some humans are accepting a lot of success by authoritative their links angle out. The a lot of able appearance seems to be accepting your links blue, while your added links are a less-noticeable color. A acceptable archetype can be apparent at www.lockergnome.com 
  • Place images anon aloft your ads. This simple address has been accepted to access CTR by 400%. To accumulate the images beginning some humans randomize accompanying images on their website application PHP code. You can see an archetype of these images at
  • Google has cited the 336×280 ample rectangle as the a lot of able ad size.
  • Place ads area your visitors will acceptable be focused.
    Check out this calefaction map by Google -
  • Weave your online writing into your content. This is apparent at lockergnome.com
  • Place hotlink units in the top left-hand corner. This allotment of the website has apparent to be clicked on added than any added allotment of the page. You can see an archetype at lockergnome.com. (Look at the links at the top, appear the larboard in blue.)
  • Take advantage of the “alternate URL” affection to abstain Accessible Service Ads that bleed money abroad from your website.
  •  One of the best things you can do is add added pages to your site. A web website with bags of pages and bags of agreeable generally does actual able-bodied in the seek engines. You can get chargeless agreeable from commodity directories. You could aswell use accessible area content, which is a admired tactic of John Reese. Or, you could use agreeable in the artistic commons. This is accepting easier than anytime now that Yahoo and others accept created a seek engine accurately for agreeable in the artistic commons.
Succeeding with adsense is abundantly bent by the bulk of cartage to your site. However, there are abounding adsense tricks that you can apply to get the a lot of accessible out of your site. Generally times, this agency doubling, tripling, or even quadrupling your earnings. The key is to acquisition out what works for your web site. Testing and tracking is the key to added revenue! By Alli Ross


  • When AdSense Goes AWOL - No matter how hard you work to optimize your page, there are going to be times when Google just can’t figure out which AdSense ad to deliver, so it defaul...